The story behind one of the world's largest video platforms ā built around anime, gaming, and a community experience that no other platform has replicated.
BiliBili (also written as Bilibili or referred to as Bē«) is one of the world's largest online video and entertainment platforms, originally built around the anime, manga, and gaming community. Over the years it has grown into a full-scale streaming and creator platform that covers science, education, music, lifestyle, live broadcasting, and much more ā while still maintaining the community culture that defined it from the beginning.
What separates BiliBili from other video platforms is its bullet comment system ā real-time viewer comments that scroll across the video screen, anchored to the exact timestamp they were written about. This feature, unique to BiliBili, turns every video into a shared viewing experience and has become the platform's most recognised identity.
BiliBili began as a small community site for anime and ACG (animation, comics, and games) fans and grew steadily as it added features, expanded its content library, and attracted an increasingly diverse audience. The platform now serves over 300 million monthly active users and hosts content across more than 100 different categories ā from the latest seasonal anime to university-level science lectures, from esports highlights to cooking tutorials.
Despite its growth, BiliBili has retained the community-first identity that made it popular. The platform is not simply a place to watch videos ā it is a place where viewers interact with content, with each other, and with creators in a way that feels genuinely engaged rather than passive. That engagement is built into the platform's design at every level, from the bullet comment system to the subscription notifications to the creator community tools.
BiliBili's journey from a small fan community to a platform with hundreds of millions of users is a story about staying true to a community while growing alongside it:
BiliBili was founded by a group of anime and gaming enthusiasts as a dedicated space for ACG (animation, comics, games) content in China. The bullet comment system was introduced from the start, inspired by similar features on Japanese video sites.
Word spread quickly among anime and gaming fans. BiliBili became the go-to platform for Chinese-speaking ACG communities worldwide, growing its user base through community-driven content sharing and the unique bullet comment experience.
BiliBili expanded its content categories to include music, lifestyle, science, technology, history, and education. A new generation of creators joined the platform, bringing their audiences with them and broadening BiliBili's reach beyond its ACG roots.
BiliBili launched its international platform and mobile app, making its anime library and creator content accessible to users worldwide. Multi-language subtitles and an English-friendly interface opened the platform to a global audience.
BiliBili now serves over 300 million monthly active users across all platforms. The anime library has grown to 7000+ titles, the live streaming section runs 24/7 across dozens of categories, and the creator ecosystem supports millions of independent video makers.
BiliBili's mission has remained consistent throughout its growth: to be a platform where good content finds its audience and where that audience becomes a community. Every major feature decision ā from bullet comments to the subscription system to the creator fund ā is built around making content feel shared rather than isolated.
The platform believes that watching something together, even asynchronously, creates a fundamentally different experience than watching alone. A video on BiliBili is not just a piece of content ā it is a space where thousands of viewer reactions, jokes, insights, and responses accumulate over time, making the video richer with every view.
For creators, BiliBili aims to build a platform where independent voices can find an audience that genuinely engages with their work. Unlike algorithmic platforms that optimise purely for watch time, BiliBili's community structure rewards content that generates conversation, bullet comments, and subscriptions ā metrics that reflect genuine connection between creator and audience.
Every feature is built to strengthen the connection between viewers, creators, and content. The platform exists to serve its community, not the other way around.
From anime licensing to creator support to the editorial team, BiliBili invests in content that is genuinely worth watching and worth talking about.
Multi-language subtitles, an international app, and a content library that spans cultures ā BiliBili is built for audiences everywhere, not just one market.
Independent creators are the backbone of BiliBili. The platform provides tools, analytics, and monetisation support to help creators build sustainable channels.
The majority of BiliBili's content is free and accessible to all users ā because great entertainment should not require a subscription to discover.
BiliBili is committed to handling user data responsibly and maintaining transparent privacy practices across all platforms and regions it operates in.
BiliBili brings together multiple types of entertainment and content tools in one platform. See the full feature breakdown for details.
7000+ titles ā seasonal simulcasts, classics, and originals
Real-time timestamp-anchored viewer comments
24/7 broadcasts across gaming, music, and more
Gameplay, esports, reviews, guides from top creators
Science, history, tech, and academic content
Watch without internet on supported content
Subtitles and interface in multiple languages
Upload, analytics, monetisation for independent creators
BiliBili's international platform is designed to be fully accessible to users outside China. The anime library, gaming content, creator videos, and live streams are all available through the international app and website without requiring any special setup.
Subtitles in English and other languages cover the vast majority of popular anime titles. The interface is straightforward to navigate even without any prior knowledge of Chinese, and the recommendation system learns your preferences over time to surface content that matches your interests.
The bullet comment system is available in full for international users and is one of the best reasons to choose BiliBili over other streaming platforms for anime content specifically. Watching a popular series on BiliBili ā with years of viewer reactions scrolling across the screen at every memorable moment ā is a genuinely different experience from watching the same series on any other platform.
š± BiliBili is available on the Google Play Store for most international regions. The app can also be installed via APK on Android devices where the Play Store listing is unavailable. Registration is free and takes under two minutes.
Have a question, content report, or creator inquiry? Here are the main channels for reaching BiliBili:
Available on Google Play Store
Upload and manage content via the creator dashboard
Use the in-app report button on any video or comment
Join over 300 million users who watch anime, gaming videos, live streams, and creator content on BiliBili every month ā all free, no subscription required to get started.
ā¬ Download BiliBili Free